This assignment was contracted by Blue Crater Media & Design for Gamify.
"Gone are the days of one-sided advertising. Today, consumers are willing to give you feedback on their preferences and feelings toward your brand. But they won’t give it up too easily. To start building the open exchange of information between brand and consumer, you’re going to have to play a little game. It used to be a matter of tricking your audience into not knowing the difference between native advertising and their normal content. But with the popularity of websites like Buzzfeed, consumers have come to not only recognize native ads, but expect them."
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